Sand Circle is your sustainable, go-to fashion destination for warm-weather wear and hot holiday products by black and african fashion designers. 

We aim to be the world-leading e-commerce platform that puts you first by offering a personalised selection of statement african styles that will compliment your wardrobe staples. From partywear to everyday wear and from workwear to hot-holiday products, it’s time to add spice to your spring/summer wardrobe. 

Why Sand Circle?

Sand Circle represents a mood –  feelings of summer months; longer days, warm evenings, eating dinner alfresco, romance and creativity. But more symbolically, Sand Circle represents the Eye of Africa’s Sahara desert, inclusivity and the universal appreciation we all share for sustainable fashion. This is a striking and powerful combination that has inspired our brand name, our storytelling and our mission to introduce African designers into our forever wardrobe. 

Discover a new sense of style. Join my Sand Circle.